Do you think that advertisers have a moral duty to avoid stereotyping people?


In todays society, advertisements usually have some type of stereotype about people from one race, culture or country. I believe that advertisers have a moral duty to avoid stereotyping people due to several reasons, however I also understand why it is done by advertisers. First of all, when advertisers stereotype people, they generalise a whole culture or race and depict them to society as all the same people, ignoring their differences. This can be very offensive to some, especially when one’s cultural or race stereotype is used in order to make the advertisement funny. Furthermore, advertisers should also avoid stereotyping people as it imposes standards on society, which are most predominantly seen in the fashion and modelling industry. Advertisers choose to include stereotypes of people in ads due to various reasons. Using stereotypes of people saves valuable time in the explanation that is necessary to set the scene in the advertisement as the audience will most likely have prior knowledge of stereotypes.  Furthermore, stereotypes can easily create an association with the viewer and the ad itself, as well as make the ad in some cases more funny. Additionally, decorative and active portrayals of men and women in advertisements can often say a lot about the intentions of an ad in terms of appeals, which is also liked to the affect transfer concept. In conclusion, I believe that advertisers should avoid stereotyping people, however I do understand why it is done and its effectiveness. As a whole, advertisements have a great effect on our culture and society in general, making it a moral duty to avoid stereotyping. The negative effects on individuals or groups aren’t worth it!

Comments

  1. Chrissy JaneJanuary 15, 2018 at 8:10 PM

    I agree with your statement about that it's a moral duty to avoid it yet it's understandable why they do it. It is an effective technique and it is what sells the product that they're advertising. It can sometimes be viewed as comedic which can make people be more interested in the ad. I agree that it has an effect on our culture and society and can impact people in a negative way more than positively.

    ReplyDelete

Post a Comment

Popular posts from this blog

Timed write on ‘I Have a Dream’ by Martin Luther King In martin Luther King’s speech “I Have a Dream” the intended audience is essentially the general public. The speech also focuses down into influencing the African Americans to fight for their right and to change the views of poverty of powerful leaders. Therefore, the purpose of this speech is to provide a better future for the generation of tomorrow and to enable freedom in the grounds of America. This is conveyed on the last page of the speech where MLK say’s ‘let freedom ring—from every hill and molehill of Mississippi, from every mountainside, let freedom ring!’ This sentence is also an anaphora as ‘let freedom ring’ is emphasised twice in that sentence. Additionally, this speech is trying to make all coloured skin people become one and equal, so that African Americans can still have hope in their living.  Furthermore, his words used prove the understanding of the social and political disruption.  Moving onwards, ...
Read more

Written task introduction

Question 1:  How could the text be read and interpreted differently by two different readers?   When reading the article "for women under 30, most Births Occur Outside of Marriage", I was able to easily spot two different interpretations to the article, which these interpretations depend on the readers ideologies when reading the article.  If the article was locked from a feminist ideology and the reader interpreted the text accordingly the purpose of the text would be to demonstrate how woman are working continuous hours to provide a suitable life for their child, thus are capable of taking care of children at such a young age without having the power of men over them. However, the other Way this article can be interpreted is through the views of people again young single woman, these people see that young woman are ruining their life and future to take care of a child solely. Also, they see this as a big issue since it’s hard to take care of on planned children wi...
Read more

What is the true purpose of "Their Eyes are Watching God"

Their Eyes are Watching God is a novel that was written in 1936  by African-American writer Zora Neale Hurston .  H urston through her novel wanted to  prove that the purpose of reading this novel was for being self aware, the path of a true journey, self discovery and thus empathy people feel for one another. Janie is the main character in the novel where the reader sees her go through a tough life journey with many experiences and encounters involved. The journey Janie passes through makes us gain a strong empathy towards her since she has went through a process of a harsh self-discovery. Janie has been with many guys that were a big part of her life, who some only wanted her to be a subservient and others treated her like a possession. In this case, Janie has to fight to find her real self and become free, therefore she only discovers her own value of life when she meets tea cake which is the guy that changed her view towards the word and the people in it.  Ja...
Read more