Blog Post on Target Audience of Advertisements!

The targeted audience of this beauty makeup advertisement is towards the women and teenage girls in general. This ad shows a women that has applied the new 'maybelline' foundation on her face. This advertisement appeals mainly to pathos, stating that this product is the way to be lovely, and implying that without this product you will not be attractive. It has an additional appeal to ethos, stating on the ad that "Maybe She’s Born With It, Maybe It’s Maybelline" and then there is use of logos since in the bottom of the advertisement it  describes what the product is made out of, and thus guiding women who want to buy the product how to use and apply the foundation.  Furthermore, this maybelline advertisement has an appeal to women on the need for attention as it helps women feel themselves as being looked at and recognised differently from the public eye. 

Moreover, this ad emotionally grabs a woman’s attention because females truly care about the way the look; more than a man would over clothes or products used. The Maybelline makeup company has been around now for 94 years, and it has made a statement of its own globally till this present day trying to appeal all kinds of women (which is always the targeted audience of their ads). It has made an impact on many women’s lives by giving them the confidence when they wear Maybelline makeup. They have reached these women by their advertisements that are out in every supermarket and makeup store. The slogan, “Maybe She’s Born With It, Maybe It’s Maybelline” is what drives the company to the success it sees today. All the women want to experience the “natural” look and that is what they promote. 




Comments

  1. Chrissy JaneJanuary 15, 2018 at 8:15 PM

    I agree with the statement that this advertisement is for women as it grabs a womans attention because women care about the way they look so through this advertisement for makeup (a popular trend now in todays society) women can be persuaded through pathos to buy the product. I agree with the use of the slogan as being what drives the company to success because the way they sell their product as the natural look.

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