Introductory Blog Post

Consolidation   Media messages are representations of the world. We depend on the media to understand our world and different cultures. Media can also be quite knowledgeable however a resource that we can rely on to try to explain and understand societal values and cultures at different points in time. Looking at the evolution of advertising over the past century already says a big amount about the evolution of our values. Gender roles and stereotyping specifically was displayed in almost all advertising in the majority of the 20th century. Seeing how we portrayed women in 1930’s compared with how we portray women now in our advertising, gives us incredible knowledge in how our society values have evolved. Advertising also gives us insight to different cultures as different cultural values would be fully instilled in another country’s advertising that we would lack. An example of this would be Coca Cola advertisements and the differentiating values such as the ones in con...

The Pitch Presentations Reflection What main appeals did you use in your pitch? Why did you decide they would be the most effective? In the pitch presentation, we used basic appeals, the first appeal used was the need to dominate as the company needs to be better than the other companies in order to work on the drone project and sell as many drones as possible. Moreover, in our presentation we also used the appeal to nature since playing with the drone is a family based activity that will bond and connect all members of the family together. We knew our target audience is families who are interested in electronic gadgets so appealing to nurture is important to us as the drone is family based and we’ll use the art of humor so that families can enjoy our ads and get a sense of happiness when they see our ads. What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?  -Celebrity- because of affiliation and an...

Blog Post on Target Audience of Advertisements! The targeted audience of this beauty makeup advertisement is towards the women and teenage girls in general. This ad shows a women that has applied the new 'maybelline' foundation on her face.  This advertisement appeals mainly to pathos, stating that this product is the way to be lovely, and implying that without this product you will not be attractive. It has an additional appeal to ethos, stating on the ad that " Maybe She’s Born With It, Maybe It’s Maybelline " and then there is use of logos since in the bottom of the advertisement it  describes what the product is made out of, and thus guiding women who want to buy the product how to use and apply the foundation.  Furthermore, this maybelline advertisement has an appeal to women on the need for attention as it helps women feel themselves as being looked at and recognised differently from the public eye.  Moreover, this ad  emotion...

Do you think that advertisers have a moral duty to avoid stereotyping people? In todays society, advertisements usually have some type of stereotype about people from one race, culture or country. I believe that advertisers have a moral duty to avoid stereotyping people due to several reasons, however I also understand why it is done by advertisers. First of all, when advertisers stereotype people, they generalise a whole culture or race and depict them to society as all the same people, ignoring their differences. This can be very offensive to some, especially when one’s cultural or race stereotype is used in order to make the advertisement funny. Furthermore, advertisers should also avoid stereotyping people as it imposes standards on society, which are most predominantly seen in the fashion and modelling industry. Advertisers choose to include stereotypes of people in ads due to various reasons. Using stereotypes of people saves valuable time in the explanation that is neces...

Gender Stereotypes: As media becomes an ever more powerful force in shaping the world's perception of itself, media influence becomes increasingly difficult.  People organize their knowledge about the world around them by simplifying received information. One of the most important types of schemes used for orientation in the social environment are the stereotypes, representing the opinions among members of a certain group about the other groups. Difficulties in differentiating gender roles in the modern societies can be a perfect example of the negative social effects of using stereotypes. Through the ages men have been considered to be financial providers, career-focused, and independent, whereas women have been shown as low-position workers, loving wives and mothers, responsible for raising children and doing housework.  This is where the 3 different advertisements above are selected as examples because each of these ads ...